Technophobes

The program “Technophobes would appeal to people who can relate to the topic of the program; people who are also afraid of technology but may also appeal to people who love technology and are curious as to why they are scared. The gender this would mainly relate to would be males as they like technology more than women and if they don’t, then they can relate to those who also do not like it. The age group this would be aimed at would be 16 – 25 as this is the primary demography of people who actually watch BBC3.

The assumptions I can come to considering this program will be on BBC3 are that it would be as much of a serious documentary, it will also have simple and easy to understand/relate to language and it will mainly revolve around younger people who do not like technology. This is due to the fact that BBC3 will need to please their target audience and their demography so they will use their normal codes and conventions in creating a program.

When this is broadcasted the type of things I expect to be included in the program are that it will be following a younger group of people, this is due to the fact that it will need to be relatable and also have a fun element. I also expect there to be a background story of their previous experiences with technology. There may also be a form of video diary to track how they are getting on over the course of the documentary. The content will revolve around the rise in the use and reliability of new technologies such as the iPad, laptops ,etc.

The representations the program would give about the Technophobes would be; why are they so scared of such a normal everyday thing. They may portray them in a comedic way as it’s rare to see someone choosing not to use technology.