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Poster analysis
http://www.empireonline.com/reviews/reviewcomplete.asp?FID=136812
"Not only has he persuaded Steven Spielberg to serve as producer on his latest film — encouragingly neither sequel, prequel, nor attempt to deodorise a stale franchise — but the very film the tenderfoot filmmaker has written and directed is a fan letter to the spirit of early Spielberg. The kind of cinematic telepathy, touching hearts and minds, that gave us Jaws, Close Encounters and E. T.. "
"It’s nowhere close to E. T. — what is? — but amongst the hullabaloo of summer, Super 8 is something to cherish: a beautifully made homage to better times, and better movies."
"Not only has he persuaded Steven Spielberg to serve as producer on his latest film — encouragingly neither sequel, prequel, nor attempt to deodorise a stale franchise — but the very film the tenderfoot filmmaker has written and directed is a fan letter to the spirit of early Spielberg. The kind of cinematic telepathy, touching hearts and minds, that gave us Jaws, Close Encounters and E. T.. "
"It’s nowhere close to E. T. — what is? — but amongst the hullabaloo of summer, Super 8 is something to cherish: a beautifully made homage to better times, and better movies."
Reveiw, Empire Magazone– Ian Nathan
http://www.guardian.co.uk/film/2011/aug/04/super-8-review
"Everything about the movie has been meticulously created or recreated: the homely suburban setting, whose housing sprawl is set across a valley or plain that can be viewed, all at once, from rising ground."
"Everything about the movie has been meticulously created or recreated: the homely suburban setting, whose housing sprawl is set across a valley or plain that can be viewed, all at once, from rising ground."
http://www.telegraph.co.uk/culture/film/film-blog/8565762/Will-Super-8-live-up-to-its-marketing-genius.html
E Media
Viral marketing campaign
"Like Cloverfield, an earlier J. J. Abrams film, Super 8 was promoted through an extensive viral marketing campaign. Fans analyzing the trailer found a hidden message, "Scariest Thing I Ever Saw", contained in the final frames of the trailer. This led to a website, Scariest Thing I Ever Saw, which simulated an old computer and contained various clues to the film's storyline (the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father). Another viral website, Rocket Poppeteers was also found, which like Slusho from Cloverfield plays no direct part in the film but is indirectly related."
"The official Super 8 website also contained an "editing room" section, which asked users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward.The viral campaign generated massive hype for the film long before its release."
http://en.wikipedia.org/wiki/Super_8_(film)#Viral_marketing_campaign
"After the extensive viral marketing campaign for Cloverfield turned out to be so successful, its no surprise that J.J. Abrams intends to use the same formula to build buzz for his upcoming feature, Super 8. With the new trailer hitting the internet last week, fans of Abrams have already begun to look for clues. And it looks as though the people over at Unfiction forums have already hit on something substantial."
Marketing method, secret websites.messages/trailers.
Broadcast
http://www.youtube.com/watch?v=vpzUCA5i6zY Teaser trailer (1:30)
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