Key institutions in promoting Super 8
Paramount is an American film and tv production company and they are the main insitution promoting and making Super 8. Consequently, as this is a very renound and well known institution, lots of people know about it. They also have a lot of money, therefore being able to spend a substancial amount of money making the film. Paramount is and institution, of which is able to appeal to the mass audience do to it's good reputation.
Amblin Entertainment is another American film and television production company. However, it was founded by Stephen Speilburg - a well known producer and director. This is relevant to Super 8 as it is very much a homage to Speilburg by JJ Abrams as it is in the style of Speilburgs films. The production of Super 8 by collaboration of Amblin and Paramount is significant as it appeals to the mass audience due to Paramount and is able to have a big budget but also has the charm and characteristics of a Speilburg film due to Amblin.
Other collaborations include cinema chains such as Vue. This is a popular and comercial cinema chain, therefore it makes it much more available to the audience, it is not shown in niche or specialised cinemas.
Due to many technical developments over previous years; insistuions have benefited from things such as the advancements and the popularity of the internet. Viral adverts have become more popular along with social networking, etc.
Economic Issues
Print media is affected by economic issues due to the fact that other media platfroms have over taken and made an impact on it. It is quite expensive to produce different publications, posters, etc, and in this economic climate, people arent buying as much anymore when people can just access it using the internet. And theyh have to pay for the advertising space. Additionally, the world has become more technology reliant and the fact that e-media is much cheaper and effective in the advertising world nowadays. Twitter and Facebook (Plus others) fan pages are free and easy to make, and this helps advertise Super 8. In addition to this, viral marketing has become popular and is very effective. Broadcast is another expensive type of advertising as it costs money to make but also they have to pay for advertising spot inbetween programmes and for it to be broadcasted.
Internet piracy has made an impact on the distribution by cinema and DVD of the film. This is again due to the popularity and accessibleness of the internet. It has become so easy to stream or download movies for free. This makes the instituations lose money as they are not recieving as much money anymore from cinema ticket sales or DVD sales.
Tuesday 13 December 2011
Monday 12 December 2011
How are representations constructed across the three platforms?
Print: 
"In this setting, a group of teen film-nuts – including Joe (Joel Courtney), Charles (Riley Griffiths) and Alice (Elle Fanning) – are shooting their own zombie horror flick on Super 8. Alice's character emotionally begs her cop husband to abandon his dangerous zombie hunt. The nerdy boys are awed at how superb Alice's performance is, and at the greater emotional maturity of girls in general."
The image of the characters in the article reflect youth, and basically what the film revolves around - the group of pre teen/teenage friends. Additionally it gives the readers a picture of the mood/tone of the film, as they can infer the time period but also the mystery of the film as it shows by thier facial expressions. The extract of text from this article reflect the characters. "Nerdy boys" allows the readers and veiwers of the film empathise and like the charcaters more due to their innocence and obliviousness.
Broadcast
This is the trailer brodcasted on TV. The cast/characters are not included in this one. This creates an enigma code - leaving the audience in suspense and mystery as it is quite vague.
This is an interview with the boys from Super 8. This represents the actors as bubly and funny which makes them likable towards the audience. Additionally, this lets the audience and fans of the film get to know more about the film and making of it from the actors point of veiw and behind the scenes.
E-media
The use of the internet and especially the use of social networking sites such as the phenomenon of twitter.
Social networking and especially Twitter gives the audience and fans a chance to have their say and give their veiws and opinions on the film. Additionally, you can see the constant updates if you choose to follow the account; giving you the current information. On the screenshot, there are tweets metioning competitions people can enter - this seems like a reward and opertunity for fans.
Sunday 11 December 2011
How do audiences access the text across three platforms?
Who are Super 8's target audiences and how do you know?
The age of people this is aimed at are 12 to around people aged 30 as 12 is the certificate of the film - therefore, thats who its more suitable for and the fact that the film revolves around a group of pre teen friends, but as the film is set around the 70's/80's it appeals to an older audience as its may feel nostalgic to them and remind them of their chilhood. It's also quite a family orientated film so would appeal to families.
How is Super 8 promoted to it's target audience(s) through:
Print
This is by it being published in a variety of publications aimed at different aged audiences. Adverts of it were published in magazines/publications aimed at pre teens - teenagers so that it was available for them to see. To this taget audience the appearance of it would be quite simplistic to appeal more to a younger audience - with more images and a bit less writing, But also put into more mature publications such as reviews in broadsheet newspapers (The Guardian) and in magazines such as Empire, etc. And this would contain a much more wordy appearance with less images. Additionally, bold, simplistic posters in the cinema were also used to inform people already at the cinema about the film, and this is targeted universally to all cinema-goers.
Print mainly reach and appeal to older audiences as some like traditional (hard-copy) print but also the detail it goes into as the acticle - for instance - is final, all the relevant information has to be included and published in it. Therfore it tends to be quite wordy anf detailed, consequently, it doesnt appear much to the younger audience. The only time it could appeal is though posters/billboards as they are bold and eye catching, making a younger audience pay attention to it and notice it.
Broadcast
Firstly, where the trailer of Super 8 would need to be considered. For the younger end of the target audience the trailer would have been shown on the kids channels but also inbetween kids/pre teen/teenage tv shows using the advertisements in order to appeal and inform them about the film. Likewise, to inform the older audience of Super 8, it was show inbetween mainstreem shows and family shows. Additionally, interviews from the cast members were broadcasted on different shows with different target audiences to appeal to a wide range of people.
This is one of the most universal platforms and can appeal to a majority of the public due to the fact that a high majority of people have TV and watch them regularly. Additionally, there are a wide range on channels a trailer or interview can be shown on depending on who they want to aim it at.
E-Media
This is an effective way of appealing to a wide audience as there are many sub platforms this has. Reviews and interviews can be published on film websites which are aimed at a older audience. Exclusive pictures, videos, etc appeal to all the target audiences as they are simple for people to under stand. But the more interactive aspects such as games, activites would appeal more to a younger audience.
The use of this platform appeals more to a youthful audience as it's the most interactive out of the three - and this is what a younger audience find more appealing and a more fun and exciting way to find out more information. You are able to be selective of the information you need - so you dont need to look at other pages and sections of you havent specifically searched for them. And interactive trailers and games are availible to play. However, an older audience can find this platform really helpful as well as there is much more information available on the internet than print or broadcast and can be highly detailed.
Similarities:
They all promote Super 8 and appeal to their target audience They all contain the basic similar inforamtion.
Differences:
E-media is much more interactive and has a vast range of information. They appeal to their target audience in different ways using different methods.
The age of people this is aimed at are 12 to around people aged 30 as 12 is the certificate of the film - therefore, thats who its more suitable for and the fact that the film revolves around a group of pre teen friends, but as the film is set around the 70's/80's it appeals to an older audience as its may feel nostalgic to them and remind them of their chilhood. It's also quite a family orientated film so would appeal to families.
How is Super 8 promoted to it's target audience(s) through:
This is by it being published in a variety of publications aimed at different aged audiences. Adverts of it were published in magazines/publications aimed at pre teens - teenagers so that it was available for them to see. To this taget audience the appearance of it would be quite simplistic to appeal more to a younger audience - with more images and a bit less writing, But also put into more mature publications such as reviews in broadsheet newspapers (The Guardian) and in magazines such as Empire, etc. And this would contain a much more wordy appearance with less images. Additionally, bold, simplistic posters in the cinema were also used to inform people already at the cinema about the film, and this is targeted universally to all cinema-goers.
Print mainly reach and appeal to older audiences as some like traditional (hard-copy) print but also the detail it goes into as the acticle - for instance - is final, all the relevant information has to be included and published in it. Therfore it tends to be quite wordy anf detailed, consequently, it doesnt appear much to the younger audience. The only time it could appeal is though posters/billboards as they are bold and eye catching, making a younger audience pay attention to it and notice it.
Broadcast
Firstly, where the trailer of Super 8 would need to be considered. For the younger end of the target audience the trailer would have been shown on the kids channels but also inbetween kids/pre teen/teenage tv shows using the advertisements in order to appeal and inform them about the film. Likewise, to inform the older audience of Super 8, it was show inbetween mainstreem shows and family shows. Additionally, interviews from the cast members were broadcasted on different shows with different target audiences to appeal to a wide range of people.
This is one of the most universal platforms and can appeal to a majority of the public due to the fact that a high majority of people have TV and watch them regularly. Additionally, there are a wide range on channels a trailer or interview can be shown on depending on who they want to aim it at.
E-Media
This is an effective way of appealing to a wide audience as there are many sub platforms this has. Reviews and interviews can be published on film websites which are aimed at a older audience. Exclusive pictures, videos, etc appeal to all the target audiences as they are simple for people to under stand. But the more interactive aspects such as games, activites would appeal more to a younger audience.
The use of this platform appeals more to a youthful audience as it's the most interactive out of the three - and this is what a younger audience find more appealing and a more fun and exciting way to find out more information. You are able to be selective of the information you need - so you dont need to look at other pages and sections of you havent specifically searched for them. And interactive trailers and games are availible to play. However, an older audience can find this platform really helpful as well as there is much more information available on the internet than print or broadcast and can be highly detailed.
Similarities:
They all promote Super 8 and appeal to their target audience They all contain the basic similar inforamtion.
Differences:
E-media is much more interactive and has a vast range of information. They appeal to their target audience in different ways using different methods.
Tuesday 6 December 2011
How are texts in the three platforms constructed?
How is it promoted?
Super 8 is promoted by print by mainly the posters and billboards of it whcih are displayed in various places (cimenas, streets, busses, etc) to catch peoples eyes and intreque them - imforming them of the film and making people want to watch it. In addition to this, articles and reviews of Super 8 are published in newspapers and magazines - in the entertainment sections - but also in film specific magazines such as Empire. Print can also include reviews, cast information, certificate, etc. It can either be formal or unformal - this depends on the publication or where the advert is. If there is a reveiw in a magazine such as Empire or a newspaper like The Guardian - you would expect it to be more formal as they are respected and the reviewers are established and respected. However, if it was in something like and unestablished publication for film reviews, they can afford to be less formal as they would want to see less formal to appeal more to the person reading.
By using boradcasting, Super 8 can be promoted in an effective way. It's effective in that broadcasting targets the mass public and therefore, there not many people that can miss it. The fact that trailers are played during advertisement breaks during TV shows - practially daily - make people aware of the film and make people want to watch it. Additionally, there are TV shows which are based on the film - explaining about the film, what it's about, the cast, etc. But also shows - such as talk shows like "Late Night with David Letterman or The Johnanthan Ross show - which help to promote the film by doing interveiws with cast members or the director. With broadcast, they would mainly be more unformal and friendly - using easily understood language - this makes the interview more accessible and appealing to a normal audience. The creates a more personal and relaxed atmosphere between the inteveiwer and the interveiwe, which consequently would make the actor or director seem more natural, likable and talkative to the audience, the find out more about the film and like the people which will make them want to watch the film.
E Media is another vital way in which the film Super 8 can get out to its audience. It does this by having its own website - http://www.super8-movie.com/# - in which fans can go onto it to find out more about the film, veiw exclusive videos, look at pictures, etc. There are also interactive features such as games - for instance there is the one in which you can edit pieces/bits of the Super 8 movie. Additionally, using youtube.com mainly, people can check out the extended trailer which gives people more information about the film and will make people want to watch it. This is the most interactive of all the platforms containing extra videos, images, games, audio, articles, etc being accessible. It is effective in that the people can select what they want to see and wont be looking at any irrelevant stuff.
The similarities between these platforms are:
All of the media platforms - in one way or another - all promote Super 8 and are effective in doing so. Additinally, they are all easily accessible.
The differences between these platforms are:Broadcasting and E-Media are digital formats which is different to print - with it being digital you are able to get much more information into the platform, with print; it's just static and final. You can interact if it's digital - this applies more to E-media. Even though they are all accessible - print is probably the least, as nowadays, the internet is 'always at our fingertips'. With print, you may just come across it cooincidentally or you would have to go and buy the publication.
Super 8 is promoted by print by mainly the posters and billboards of it whcih are displayed in various places (cimenas, streets, busses, etc) to catch peoples eyes and intreque them - imforming them of the film and making people want to watch it. In addition to this, articles and reviews of Super 8 are published in newspapers and magazines - in the entertainment sections - but also in film specific magazines such as Empire. Print can also include reviews, cast information, certificate, etc. It can either be formal or unformal - this depends on the publication or where the advert is. If there is a reveiw in a magazine such as Empire or a newspaper like The Guardian - you would expect it to be more formal as they are respected and the reviewers are established and respected. However, if it was in something like and unestablished publication for film reviews, they can afford to be less formal as they would want to see less formal to appeal more to the person reading.
By using boradcasting, Super 8 can be promoted in an effective way. It's effective in that broadcasting targets the mass public and therefore, there not many people that can miss it. The fact that trailers are played during advertisement breaks during TV shows - practially daily - make people aware of the film and make people want to watch it. Additionally, there are TV shows which are based on the film - explaining about the film, what it's about, the cast, etc. But also shows - such as talk shows like "Late Night with David Letterman or The Johnanthan Ross show - which help to promote the film by doing interveiws with cast members or the director. With broadcast, they would mainly be more unformal and friendly - using easily understood language - this makes the interview more accessible and appealing to a normal audience. The creates a more personal and relaxed atmosphere between the inteveiwer and the interveiwe, which consequently would make the actor or director seem more natural, likable and talkative to the audience, the find out more about the film and like the people which will make them want to watch the film.
E Media is another vital way in which the film Super 8 can get out to its audience. It does this by having its own website - http://www.super8-movie.com/# - in which fans can go onto it to find out more about the film, veiw exclusive videos, look at pictures, etc. There are also interactive features such as games - for instance there is the one in which you can edit pieces/bits of the Super 8 movie. Additionally, using youtube.com mainly, people can check out the extended trailer which gives people more information about the film and will make people want to watch it. This is the most interactive of all the platforms containing extra videos, images, games, audio, articles, etc being accessible. It is effective in that the people can select what they want to see and wont be looking at any irrelevant stuff.
The similarities between these platforms are:
All of the media platforms - in one way or another - all promote Super 8 and are effective in doing so. Additinally, they are all easily accessible.
The differences between these platforms are:Broadcasting and E-Media are digital formats which is different to print - with it being digital you are able to get much more information into the platform, with print; it's just static and final. You can interact if it's digital - this applies more to E-media. Even though they are all accessible - print is probably the least, as nowadays, the internet is 'always at our fingertips'. With print, you may just come across it cooincidentally or you would have to go and buy the publication.
Monday 5 December 2011
Super 8 (Case Study - Examples)
BROADCAST
- Cinema (Movie Trailer) This was the trailer that was shown in cinemas as well as the shortened one being broadcasted on TV in order to inform people of it.
- The DVD of Super 8 is now available in Amercia and will be released in the UK on the 12th December, 2011. This is a picture of the DVD as it was shown from amazon.co.uk
- This was an interview on the "Late Show With: David Letterman broadcasted on American TV. It is with a cast member - Kyle Chandler, who plays the dad in the film. This broadcast is effective in that; David Letterman in a famous and iconic talk show host im America, and therefore, this appearance will already have many veiwers watching it.
- http://www.youtube.com/watch?v=HCGo-u_rePY This was a live broadcast on E! (Entertainment Channel) which showed the events on the red carpet along with interviews with the cast members and director.
- 'Super 8' Interview: The Boys http://www.youtube.com/watch?v=smylfYKH7Ss. An interview with the boys - cast members - on "Hollywood
- Review from Empire Magazine http://www.empireonline.com/reviews/review.asp?FID=136812
- "It’s nowhere close to E. T. — what is? — but amongst the hullabaloo of summer, Super 8 is something to cherish: a beautifully made homage to better times, and better movies." - Ian Nathan
- Review from the Telegraph http://www.telegraph.co.uk/culture/film/filmreviews/8682243/Super-8-review.html
- "Super 8 remains a superior demonstration of summer-movie pyrotechnics, but it lacks heart. Joe's deployment f New Age healing maxims to repel the aliens actually plays as less sincere than the finale of Independance Day" - Sukhdev Sandhu
- "With Super 8, J.J. Abrams' Allure Strikes Again" http://www.wired.com/magazine/2011/05/pl_screen_abrams/ - An article from "Wired" magazine.
- MTV Blog - On Super 8 http://moviesblog.mtv.com/2011/06/13/super-8-credits-the-case/
- http://www.scariestthingieversaw.com/ A spin off website in which fans of the trailer found a hidden message which led to this website.
- http://www.rottentomatoes.com/m/super_8/ Rotten Tomatoes gives everyday film lovers and normal people a chance to write their own reveiws and thoughts of the film as well as established film critics.
- This is the teaser trailer of the film, of which, fans of it found the secret message in it - leading them to the secret website accociated to the film. Additonally, the teaser trailer helped bring people in as it was quite vague and therefore inticed people in to want to watch it.
- An example of Portal 2 - This is a video of the interactive trailer available for fans and people who want to watch the film to interact with. It allows them to become more involved with the film and they storyline of it.
- The extended trailer, this is more likely to be watched online as it is not often broadcasted. People who really want to see the film are more likely to want to find it over the internet.
Tuesday 29 November 2011
Super 8 Research
Print
Poster analysis
http://www.empireonline.com/reviews/reviewcomplete.asp?FID=136812
"Not only has he persuaded Steven Spielberg to serve as producer on his latest film — encouragingly neither sequel, prequel, nor attempt to deodorise a stale franchise — but the very film the tenderfoot filmmaker has written and directed is a fan letter to the spirit of early Spielberg. The kind of cinematic telepathy, touching hearts and minds, that gave us Jaws, Close Encounters and E. T.. "
"It’s nowhere close to E. T. — what is? — but amongst the hullabaloo of summer, Super 8 is something to cherish: a beautifully made homage to better times, and better movies."
"Not only has he persuaded Steven Spielberg to serve as producer on his latest film — encouragingly neither sequel, prequel, nor attempt to deodorise a stale franchise — but the very film the tenderfoot filmmaker has written and directed is a fan letter to the spirit of early Spielberg. The kind of cinematic telepathy, touching hearts and minds, that gave us Jaws, Close Encounters and E. T.. "
"It’s nowhere close to E. T. — what is? — but amongst the hullabaloo of summer, Super 8 is something to cherish: a beautifully made homage to better times, and better movies."
Reveiw, Empire Magazone– Ian Nathan
http://www.guardian.co.uk/film/2011/aug/04/super-8-review
"Everything about the movie has been meticulously created or recreated: the homely suburban setting, whose housing sprawl is set across a valley or plain that can be viewed, all at once, from rising ground."
"Everything about the movie has been meticulously created or recreated: the homely suburban setting, whose housing sprawl is set across a valley or plain that can be viewed, all at once, from rising ground."
http://www.telegraph.co.uk/culture/film/film-blog/8565762/Will-Super-8-live-up-to-its-marketing-genius.html
E Media
Viral marketing campaign
"Like Cloverfield, an earlier J. J. Abrams film, Super 8 was promoted through an extensive viral marketing campaign. Fans analyzing the trailer found a hidden message, "Scariest Thing I Ever Saw", contained in the final frames of the trailer. This led to a website, Scariest Thing I Ever Saw, which simulated an old computer and contained various clues to the film's storyline (the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father). Another viral website, Rocket Poppeteers was also found, which like Slusho from Cloverfield plays no direct part in the film but is indirectly related."
"The official Super 8 website also contained an "editing room" section, which asked users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward.The viral campaign generated massive hype for the film long before its release."
http://en.wikipedia.org/wiki/Super_8_(film)#Viral_marketing_campaign
"After the extensive viral marketing campaign for Cloverfield turned out to be so successful, its no surprise that J.J. Abrams intends to use the same formula to build buzz for his upcoming feature, Super 8. With the new trailer hitting the internet last week, fans of Abrams have already begun to look for clues. And it looks as though the people over at Unfiction forums have already hit on something substantial."
Marketing method, secret websites.messages/trailers.
Broadcast
http://www.youtube.com/watch?v=vpzUCA5i6zY Teaser trailer (1:30)
Sunday 27 November 2011
Tuesday 22 November 2011
http://www.youtube.com/watch?v=nmIxLhklXD4
This is the beginning of Tim Burtons Edward Scissorhands (1990). The use of panning shots - especially around the statues - creates a sense of spookiness as it distorts the look of it; creating shadows and highlighting the cobwebs to connote thats its a desolate, old and un-cared for setting. The tilt used on the shot of the stair case creates a sense of mystery as it seems never ending, but yet, leading up to somewhere, however we do not know where at this point. Additionally, there are close ups of the machinery and scissors which makes us focus on them and show significance in them. The use of symbolism in the close us helps us to forshadow events to come. Along with all these shots, there is also music playing in the background which in non-diegitic. It creates a mysterious, spooky and meloncholy feel.
This is the beginning of Tim Burtons Edward Scissorhands (1990). The use of panning shots - especially around the statues - creates a sense of spookiness as it distorts the look of it; creating shadows and highlighting the cobwebs to connote thats its a desolate, old and un-cared for setting. The tilt used on the shot of the stair case creates a sense of mystery as it seems never ending, but yet, leading up to somewhere, however we do not know where at this point. Additionally, there are close ups of the machinery and scissors which makes us focus on them and show significance in them. The use of symbolism in the close us helps us to forshadow events to come. Along with all these shots, there is also music playing in the background which in non-diegitic. It creates a mysterious, spooky and meloncholy feel.
Analysing a Still Image
This still image is from Christopher Nolan's The Dark Knight (2008). The mise-en-scene of the still creates a very sinister feel. This is due to - firstly - the lighting; top lighting has been used (coming from the top right) which highlights the right hand side of his face. Consequently, this draws our attention to the lift in his right cheek as he his grinning. The fact that his head is tilted downwards makes his grin seem all the more sinister. Additionally, it puts the other side of his face in shadow which reflects mystery and a dark side about him. High key lighting has been used to create a more realistic scene - although still dim - as he is in a prison cell. The colours on this still are dull, washed out and lacks vibrance which connotes an ill-fated and a disconsolate mood for the Joker and reflects his evil personality. This also contributes to the sinister and evil feel of this still.
Sunday 13 November 2011
Analysing a Film Extract
This is a pivital scene in Harry Potter and the . A sound bridge has been used at 0:34 to show that although the charcters are not seen in the same place, they are in close proximity and in the same area, and also the fact that Harry Potter and the us - the audience are listening to whats going on up above. Throughout this scene, non-diegetic sound has been used. String instruments give the scene an solumn and meloncholy feel and also helps create suspense. At 3:00 the sound contributes to the sad feel as he falls to his death. The lighting from the begginning is high key although it is dim, we know this because the contast between light and dark isn't highly apparent. This gives us the effect of a realistic setting and also sets the mood: as it's a dimly lit and gloomy scene, we can tell that the events will have a unhappy and greivous outcome.
Sunday 30 October 2011
Super 8 Review
The film Super 8 – written and directed by J.J Abrams - is within the Science Fiction based genre; it has various conventions of this type on genre including; an enemy threat, from outer space/aliens; has many special effects, etc. The director, Abrams has paid homage to the well known director, Stephen Spielberg; as he has used many of the typical conventions included in Spielberg’s films. These are aspects such as; similar visual effects – special effects, explosions, etc – and having children as the main protagonists. There are many different aspects which makes this a brilliant film, such as; the characters, the use of tension and mystery and the special effects.
The basic plot of this film is that a group of friends set out to create a super 8 movie. Whilst doing so, at their location, there is an enormous and catastrophic train crash. The group of friends flee the exploding scene, however, leaving their camera running. When they return after it settling, they discover some obscure and unknown objects, they also realise that the collision was intended and not a coincidental accident. Soon after, a series of unexplained disappearances and calamities occur over town. When they finally realise the cause – it is something no one could have imagined.
The characters in this film are played by young actors such as; Elle Fanning as Alice, Joel Courtney as Joe, Riley Griffiths as Charles, all along side others. The use of children as the main characters makes the whole situation seem more thrilling and exciting, due to them still being quite naive and them not being as rational as adults. This also adds to the mystery of the plot – as they know as much as we do. Additionally, they add to the use of light-hearted humour and banter that we can relate to – as it brings us back to our more youthful and care free years. In effect this helps us to empathise and like the characters much more and we feel the need to root for them to find out the cause of all the mishap.
I especially liked the tension and mystery of this film as it could put us at the edge of our seats at a drop of a hat. This was down to the use of sound/music along with what we were seeing on screen. For example if there was a part where something mysterious and unrevealing was happening – the music would reflect this. Another thing I picked up on was the use of focus during the shots. For instance, on a shot, what was in the background would be focused when there wasn’t much going on, however, when the unknown creature was doing something to a citizen of the town or to a place; it went out of focus and whatever was in the foreground – a person for example – would be in focus. This teases the audience as we can see something is going on but we don’t know exactly what. Consequently, right at the end, we finally find out what the mysterious, unknown creature is and vaguely, what it was doing on earth.
A convention of the Sci-Fi genre is the visual effects such as the explosions. This film did not lack in this field. The train crash – what was pretty much at the beginning of the film – gripped and made the audience pay attention due to what we could see; which were huge, loud, fiery explosions.
The thing I was disappointed with in this film was the ending, to me it seemed rushed. As firstly, we didn’t find out that much about the alien creature, what it actually was and what it wanted. It just flew away after it realised something – which I don’t know exactly what it was it realised... Also, we don’t really know what was going to happen to the group of friends.
Overall, I did quite enjoy this film – even though I didn’t really expect to – which was mainly down to the mystery of it. The only thing I didn’t like was the ending which left me a little baffled. Therefore I would give it a 7/10.
Monday 17 October 2011
Year 13 Media Production Review
After seeing many media productions at the Media Awards, I believe that the best year 13 production was “The Tweets”. It stood out from the others due to several aspects, such as; the attention to detail, the editing, the plot and its humour.
Firstly, the type of production it was, was a documentary which would have been showed on the channel BBC3. This makes it clear to the audience, their target audience – mainly teenagers/young adults. This links into the attention to detail they had whilst they edited it. At the very beginning, there was a BBC3 intro bit, which made it clear where it would be shown. Also the title credits were typical of BBC3 – with the introduction to the people they would be following, along with current music playing in the background.
Secondly, I thought the plot of the documentary is very relevant and contemporary, as society – especially amongst teenagers – is very celebrity influenced to an extent, as many people look up to them, whether they are good and suitable role models or not. I also liked the play title. “The Tweets”; which is relevant to the huge phenomenon - Twitter.
In addition to this, I thought that humour which was included suited the type of documentary it was. It showed that it wasn’t too serious and it was something the target audience could relate to and laugh at.
Therefore, this is why I believe this was the best year 13 production.
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