What institutional issues are raised in the case study?

Key institutions in promoting Super 8

Paramount is an American film and tv production company and they are the main insitution promoting and making Super 8. Consequently, as this is a very renound and well known institution, lots of people know about it. They also have a lot of money, therefore being able to spend a substancial amount of money making the film. Paramount is and institution, of which is able to appeal to the mass audience do to it's good reputation.

Amblin Entertainment is another American film and television production company. However, it was founded by Stephen Speilburg - a well known producer and director. This is relevant to Super 8 as it is very much a homage to Speilburg by JJ Abrams as it is in the style of Speilburgs films. The production of Super 8 by collaboration of Amblin and Paramount is significant as it appeals to the mass audience due to Paramount and is able to have a big budget but also has the charm and characteristics of a Speilburg film due to Amblin.

Other collaborations include cinema chains such as Vue. This is a popular and comercial cinema chain, therefore it makes it much more available to the audience, it is not shown in niche or specialised cinemas.

Due to many technical developments over previous years; insistuions have benefited from things such as the advancements and the popularity of the internet. Viral adverts have become more popular along with social networking, etc.

Economic Issues
Print media is affected by economic issues due to the fact that other media platfroms have over taken and made an impact on it. It is quite expensive to produce different publications, posters, etc, and in this economic climate, people arent buying as much anymore when people can just access it using the internet. And theyh have to pay for the advertising space. Additionally, the world has become more technology reliant and the fact that e-media is much cheaper and effective in the advertising world nowadays. Twitter and Facebook (Plus others) fan pages are free and easy to make, and this helps advertise Super 8. In addition to this, viral marketing has become popular and is very effective. Broadcast is another expensive type of advertising as it costs money to make but also they have to pay for advertising spot inbetween programmes and for it to be broadcasted.

Internet piracy has made an impact on the distribution by cinema and DVD of the film. This is again due to the popularity and accessibleness of the internet. It has become so easy to stream or download movies for free. This makes the instituations lose money as they are not recieving as much money anymore from cinema ticket sales or DVD sales.