This is a DVD cover of the film “An Inconvenient Truth”. This is a documentary film directed by Davis Gunnenheim in 2006. It is about the former US Vice President’s – Al Gore – campaign aimed to educate the world about global warming and the disastrous effects it will have on the earth in years to come. It premiered at the 2006 Sundance Film Festival and overall was a box office success and overall became the sixth – highest grossing film documentary to date in the United States. The DVD cover of this documentary-film reflects various aspects and issues concerning the topic of this film.
Firstly, the colour scheme of this cover is dark and dull – with different shades of grey and black along with earthy tones. The dull colour scheme connotes that the film has a serious tone in it and has nothing to “laugh about”. This reflects the serious issue of the inevitable threat of global warming and that people should actually listen to the warning that people are advising and giving to the public and not just dismissing it and saying they “don’t care” or “it’s not going to happen in my lifetime”, etc.
The cover includes various environmental elements; such as; lightning, tsunami, dry earth and harmful smokes (greenhouse gasses) the collection of these images emphasises the effects of global warming in a clear and brief way. As they are pictures, they are universal – people don’t have to be able to read to see the effects and the impact of what will happen due to global warming. The whole collective image of the cover seems almost “apocalyptic”.
The type used in the heading/title of the film is written in capital letters. This again creates a serious tone and gives and creates more of an impact on people. It makes it seem serious and sets a stern tone towards the person looking at the cover. Additionally, the red text next to the main heading; looks as if it has been stamped on. This connotes a kind of approved status – that global warming will happen and everyone knows about it. Again it’s written in red and in capitals; this again shows warning.
Lastly, the age restriction is quite bold on the front. This shows the demographic of the documentary-film. From the PG rating we can connote that the film is basically aimed at everyone as the only restriction it has that if children watch it - they have to have some form of parental guidance. In effect, this helps the documentary-film get out to a mass audience and is accessible to loads of people.
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